Adidas by Stella McCartney Store

30 Jan 2015 Written by

A nine-year collaboration between Adidas and Stella McCartney has finally culminated into a highly anticipated custom-built ‘Adidas by Stella McCartney’ standalone store located on the bustling Lincoln Road retail district in Miami. The shop showcases pieces from this season’s Swim, Run, Cycling, Studio and Yoga lines, including footwear, apparel and accessories. Featured designs reflect the line’s unique combination of standout performance and style.

On the heels of that store opening is the launch this month of Adidas StellaSport, an athleisure line consisting of bold yet practical pieces aimed at a younger audience. McCartney refers to the line as ‘performance pop’ and maintains that it will have the same cool luxury aesthetic of its sister brand, but be punchier as well as more affordable. Designed to be worn from the gym to the city streets, the new line introduces sports performance technologies and contains bold branding, explosive colors and statement silhouettes.

 

Written by Alex Winston

 

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