New York based designer Wade Jeffree and the author of Complements, collaborated with Print All Over Me to create a unique collection of customized clothing. PAOM is a concept store offering clothes, home decor products and accessories for men and women which apply the artwork of various designers. All of their pieces are custom made. PAOM’s focus is to take fashion slow, offer high quality items and be sustainable.
Using his designs and garments, Jeffree worked with PAOM to shoot a series of images for their lookbook. Patterns are inspired by everyday mark-making such as scuffs, stains, and scratches. All of the textures were gathered and re-purposed during his explorations through the streets of NYC. Wade Jeffree’s collection re-contextualizes these elements onto PAOM clothing to reinvigorate the mundane, manifesting into context they are usually removed from.