05 Aug 2014 - 11:37 am

Dutch innovation lab Raw Color created this photo series as part of Febrik’s new identity. Febrik is a new Dutch brand of interior textiles founded by Renee Merckx and Jos Pelders. The ambition of Febrik is to show the world a next generation of textiles by re-exploring existing techniques. The introduction of Febrik is accompanied by three new textiles and one presented in an updated color palette. The new ones are a result of a collaboration with young emerging and established designers like Bertjan Pot and Sylvain Willenz.

 

The setting of this series is based on half open boxes that are painted in the gray color scheme of the identity. The volumes can be used from the outside or from the inside to appear more as open angles.

 

See more from Raw Color, www.rawcolor.nl

see more about www.febrik.com

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