Marni is to introduce a campaign for its autumn-winter 2015-16 women’s wear collection. Photographed by the Anglo-American artist Jackie Nickerson it portrays the Marni woman as a strong, thoughtful character with a proudly independent spirit.
Rather than showing off immaculately styled outfits to the camera, the Marni woman appears lost in thought. She is depicted lying outstretched on the floor, leaning against an upturned table and standing in the corner of a room. Her face is either cropped out of shot, turned away from the lens, or covered by her arms. Often, only a segment of her body is visible, invariably in an odd position, with her legs dangling off the edge of a chair or lying akimbo on the floor, suggesting that her focus is something more compelling that is happening out of shot.
“What we wanted was to create beautiful yet strong images that stand alone,” said Consuelo Castiglioni, Marni’s creative director. “Each one having an impact of its own without the others…”
Photographer – Jackie Nickerson
Art Direction – Giovanni Bianco & GB65
Model – Marte Mei Van Haaster
Styling – Lucinda Chambers
Hairdressing – Sam McKnight
Make up – Tom Pecheaux
Production – Sylvia Farago LTD Creative Production